PROJECT 1

The Brick

The Brick Project is a charity offering a huge range of services to people who are homeless, in poverty or facing debt crisis.

Their mission is to help people to rebuild their lives after finding themselves in situations beyond their control, ordinary people like you and me who have fallen on hard times in a world where it is all too easy to fall through the cracks.
In order to do this with a lasting, meaningful outcome, they get to know the person and find out what will actually benefit them in the long term rather than simply looking at the immediate issues of shelter, sustenance and safety, they see the person, not just the problem.

We came up with a campaign that challenges perceptions and asks people to think differently about how they view the world we live in today.