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Sloemotion Distillery

Finders Spirit Brand Development

 

PROJECT 2

 

Sloemotion Distillery

 

Slemotion are a small independent distillery based in North Yorkshire.

Jonathan Curtoys (Joff) established the business with farming neighbours back in 2002. With a love of foraging and an affinity with natural ingredients the fledgling business soon grew into an award winning distillery.

Fourteen years on they have established three innovative brands; Sloemotion Liqueurs, Hedgerow Spirits and Finders Spirits.

Finders Spirits extended the portfolio of three gins in 2019, adding two rums and two vodkas. Tasked with developing the brand, fresh assets were added as well as taking the label content to a new level.

VISUAL LANGUAGE

SOCIAL MEDIA TEMPLATE
USE INGREDIENT BOTANICALS It’s a no brainer, but it’s great if it’s something unusual.
SECRET NUMBERS… Shhhhhhhhhh!
EVOKE A METHOD Suggest a hands on, authentic approach which has driven everything that Slomotion do.
BOTTLE PORTRAITS (real people) It’s hard to find images of the right people to front FINDERS… so we just make ’em up.
SUBTLE WORDS Little things matter, they add atmosphere and intrigue.
IMAGERY IS THE LIFE BLOOD OF FINDERS The odder the better, it’s all about treading a path less traveled.

LABEL IMAGERY

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